Milan Fashion Week and Fashion Law Trends – Colour trade marks: the maisons’ strategic choice to make their brand identity shine
Today marks the end of this edition of Milan Fashion Week SS2023, which saw colourful dresses with ton sur ton …
Milano Fashion Week and Fashion Law Trends – Fashion in the Metaverse: a New Era for Brands
From updating retail experiences, to wearable technology, innovation is continuously inspiring and influencing trends and fashions. Also, following Facebook rebranding …
Not Just a Label launches an intellectual property rights marketplace: will it be the future in designer rights transfer?
Fashion always changes, turns into something new, sometimes reinvents itself, but most importantly, it follows the seasons. To make this …
Milan Fashion Week and Fashion Law Trends – The Benefit status as the new must-have for companies going green
By Elena Davanzo and Daniela Maria Mazzillo News of Patagonia’s latest move made headlines worldwide as soon as it was …
Milan Fashion Week and Fashion Law Trends – The latest trend for luxury brands: sustainability logos
The fashion industry is sadly known for being one of the most polluting industries in the world, being responsible for …
Milan Fashion Week and Fashion Law Trends: the rise of dupe influencers – are social media platforms ready for this new battle?
The Milan Fashion Week is back and so is our fashion law column. As usual, in this series of articles …
Milan Fashion Week and Fashion Law Trends: is “Le Pliage” case a return to the past of copyright protection?
By Giulia Gialletti and Merel Lommen The French fashion company Longchamp is well known for its Le Pliage tote bag, which has …
Milan Fashion Week and Fashion Law Trends: Textile Waste and Circular Fashion
By Arianna Angilletta and Chiara D’Onofrio Nowadays, the textile sector represents the second most polluting industry in the world after …
Milan Fashion Week and Fashion Law Trends: E-textile and Smart Clothing: How Your Clothes Can Improve Your Life
By Deborah Paracchini As we already discovered during pandemic, technology has been an effective way out for fashion brands to …
Milan Fashion Week and Fashion Law Trends: the liability of NFT marketplaces for infringing contents
By Valentina Mazza After two years of digital shows, the Milan Fashion Week finally returns to the city and we …
The makeup of protection of a makeup store layout: a missed chance to apply the Cofemel decision?
By Valentina Mazza and Andrea Michelangeli In our fashion law predictions for 2020 (available here), we anticipated Italian case-law following …
Top 3 Legal Predictions on Fashion Law for 2020
As “fashion shades and only style remains”, here you have our (hopefully stylish) guess on the top three fashion trends …
Does the Cofemel decision mark the end of “artistic value”?
By Valentina Mazza and Andrea Michelangeli On 12 September 2019, the CJEU issued the long-awaited decision on the Cofemel case …
The magic realm of the right of publicity!
To what extent are fashion brands free to use celebrities’ name or image in their marketing communication and for archive …
Fashion and Parody: a trendy combo?
By Valentina Mazza and Alessandra Tozzi Is it lawful to commercialize clothing items that represent a parody of well-known fashion …
Paparazzi v. celebrities copyright lawsuits – the last American trend!
It is common to spot groups of paparazzi taking pictures at celebrities, fashion icons and influencers on the streets not …
Lil Miquela, Shudu, Bermuda and Sophia The Robot: CGI and Robot IT Girls Who Will Become the Influencers of the Future
There is a new crop of influencers in town and – read carefully – they are not real people. Virtual …
Milan Fashion Week and Fashion Law Trends: sustainability and green claims
After that last September Lady Gaga walked the Venice Film Festival red carpet in a pink feathered Valentino gown, next …
Milan Fashion Week and Fashion Law Trends: Use and protection of fashion archives
The Milan Fashion Week has just started and from today we are glad to host some highlights on the major …
Top 3 Fashion Predictions
As “fashion fades and only style remains”, here you have our (hopefully stylish) guess on the top three fashion predictions …